By now I've probably tipped my hand enough for most to know what kind of history interests me. I'm fascinated by the power of things to shape and construct consciousness or identity, perception or meaning. The more "mundane" or "everyday" the thing, the more interested I become--advertising, posters, postcards, fair exhibits, labels, travel brochures, and holiday ephemera is my sort of "wish list" of everything I would love to work with. In these everyday, mundane objects I want to look for greater significance in the molding of important historical trends, identities or understandings.
Precisely because this is my particular area of interest, I read
Print the Legend not just for the information contained within the pages, but for how Martha Sandweiss set about presenting that information. By the end of the book, I felt like Sandweiss had written on three tracks: a strong historical survey, a decent reflective argument, and a tentative constructive argument.
Historical survey is certainly a useful, but ultimately a very safe kind of writing. Sandweiss gives us a well-written, well-documented historical survey of the business of photography. Commercial photography emerged in fits and starts, hampered by both technological and narrative shortcomings. Sandweiss particularly provides an excellent background on the narrative side of the equation, showing how other commercial visual formats excelled (panorama, lithography) and how photography worked to catch up and hold its own against these other mediums. Since historical survey doesn't rely on an thesis argued and supported, her focus on the West seemed more a device to keep her book from swelling to 600 pages.
Sandweiss does venture more into thesis territory with the second track within
Print the Legend, that of a reflective argument. The reflective argument is a thesis, albeit a fairly timid one, which says that the consciousness/identity/understanding of a particular group or thing or event can be seen (reflected) in the output of popular culture, mass culture, folk culture, and/or consumer culture (the vagaries of these categories are less important to me than their commonality--they are not traditional primary source materials like census records and voter tabulations). Sandweiss argues that photography was one such mode of cultural output that reflected (in this case) Western mythology, Manifest Destiny, and the inevitability of American success in the West. "...Western landscape photographs became a potent part of prevailing myths about the West as a blank slate upon which Americans could inscribe their own future." (206)
Sandweiss enters into the third track of her book most effectively in "Photography and the American Indian." Here she attempts to move beyond the simply reflective argument into the constructive one. To use one of my favorite metaphors for this question, she moves beyond the mirror to the mold. Instead of saying photography merely reflected or mirrored American attitudes about the West (as is the case for "Photography and the American Future") in this chapter she argues that photography actually worked to mold or construct attitudes/perceptions/understandings of Native Americans. "But increasingly it must be understood as a construction of a particular moment of American history, a particular public need fed by shrewd photographers." (273) To my mind the constructive argument is certainly the most difficult kind to make when working with this type of source material, but ultimately the most satisfying. EP Thompson wades into these waters in
Making of the English Working Class as does Lawrence Levine's
Black Culture and Black Consciousness. Both are excellent examples of the constructive thesis. Sandweiss, by contrast, seems timid when employing this line of historical argument. Although in her epilogue she writes "They [photographs] provide evidence of the ways in which patronage
shaped the production of western views and the ways in which particular publication strategies
shaped the reception of these views" [341, my emphasis added], she is only willing to really dig deep into that argument with the one chapter. Although the rest of her book is still interesting, insightful, and useful, her strongest and most risky chapter calls attention to the timidity of the rest of her work.
I suppose there is even a fourth track at work here, and that is Sandweiss's own roadmap for how a historian should work with photographs. Oddly, I had just finished Levine's "Historian and the Icon" on the very same topic. Photographs do seem to hold a strange place for historians--sometimes high art, sometimes popular culture, sometimes a commodity of the mass-consumer market, photographs are difficult to quantify. Sandweiss spends considerable time reminding us of both the strengths and shortcomings of this particular source material. She also echoes many other arguments I've read in which historians go to great lengths to justify the use of such "trivialities" as (in her case) stereographs and panorama paintings, or (in my case) posters, labels, advertisements, etc. I keep hoping for the day when such justifications are no longer necessary, but since this was just published in 2002, I suspect we still have a ways to go.